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As we head into the final 80 days to the London 2012 Olympic Games, the Canadian Olympic Team will launch a dynamic new brand campaign celebrating Canada's outstanding Olympic hopefuls as they prepare to compete for Canada in London 2012. Follow their journey online at www.olympic.ca

The 2012 edition of the Canadian Olympic School Program (COSP) was launched at Williamson Road Junior Public School in Toronto. London Olympic hopefuls Mary Spencer (Boxing) Martin Reader (Beach Volleyball) and Tobias Oriwol (Swimming) addressed approximately 600 eager students in grades Kindergarten to 6, as well as the teaching staff and parents.

The COSP has operated since 1987, and provides teachers and students across Canada with Olympic-themed classroom and school resources.

Various Canadian athletes are featured throughout the program. Three athletes chosen for this year, share their story about their passion, determination and journey in becoming Olympians. Jennifer Abel (Diving), Mary Spencer (Boxing) and Simon Whitfield (Triathlon) challenge the students to be their best and to adopt and maintain healthy active lifestyles. The major themes for 2012 include: healthy active living, leadership and respect.

Take the Challenge Now at www.olympicschool.ca

Bring the excitement of the London 2012 Olympic Games to your classroom or local sport clubs. Check out the three latest COSP modules that have just been posted and learn about Canada's top summer athletes and the Host Country as the world prepares for London 2012. Accept the challenge set by the athletes for students to become their best and to adopt the Olympic values in practicing and maintaining healthy lifestyles.

Multimedia Campaign:
Focusing on social media to promote Canadian Olympians, the Olympic Games and other related activities, students are challenged to create their own multimedia "campaign". Students can focus on more traditional media methods (print, radio or televisions) or new emerging social media trends (Facebook, Twitter, YouTube, etc) while developing a Request for Proposal (RFP) and present their ideas to the executive director of marketing (Teacher).
Click here to check out the Multimedia Campaign

Summer Sports Day:
Catch the excitement of the London 2012 Olympic Games by hosting a School Summer Sports Day. Enjoy the fun of 18 modified versions of the summer sports of the Olympic Games program. This is your chance to let your students experience their own Olympic Games. By participating in modified versions of summer sports, students will possess a better understanding of the sports, athletes' journeys, Olympic values and be equipped in getting behind Canada's Olympic Team during the London 2012 Olympic Games.
Click here to check out the Summer Sports Day

Destination London:
In the summer of 2012, the world will come to the United Kingdom when London hosts the 2012 Olympic Games. Students have entered the sport tourism industry and have been tasked with the job of creating the ultimate youth travel package for the London 2012 Olympic Games. We encourage you to challenge students to create an action-packed tour package that features London's historic and cultural highlights, and offers the chance to see Canada's best athletes go for gold.
Click here to check out Destination London

Download Free Resources at www.olympicschool.ca

For more information or to receive newsletters from the Canadian Olympic Committee, please sign up at www.olympicschool.ca/newsletter-signup. If you have signed up in the past, we ask that you sign up again, as the COC will be launching a new and improved website within the next few weeks. Be the first to sign up and earn a chance to win authentic Olympic gear that Canadian Olympians will be wearing this summer at the 2012 Olympic Games in London.

Canadian Olympic Committee
21 St. Clair Ave. E., Suite 900, Toronto, ON, Canada M4T 1L9

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